About The Breath Co.
It Started with a Father Who Wanted to Help His Daughter
The story of The Breath Co. began with a simple but deeply personal reason: a father wanted to help his daughter.
In the early 1990s, Dr. Harold Katz, a dentist and bacteriologist, saw his daughter struggle with persistent bad breath. Like many people experiencing the problem, she had already tried conventional oral care products, but they weren’t providing the solution she needed.
Instead of accepting that nothing could be done, Dr. Katz began researching the science behind bad breath.
We Believe Fresh Breath Should Be About More Than Masking Odour
For years, fresh breath has often meant reaching for something intensely flavoured to temporarily cover an unpleasant smell.
We believe there is a better way.
The Breath Co. was created with the idea that effective breath care should focus on the causes of unwanted breath odour—not simply cover it up with stronger flavours.
Our approach combines oral-care science with carefully developed formulations designed to help you maintain a cleaner, fresher mouth as part of your everyday oral hygiene routine.
That philosophy has remained at the heart of the brand from the beginning.
Our Promise: Science, Honesty and Purpose
Science
Our story began with scientific curiosity and a desire to understand the causes behind bad breath. That commitment to science continues to influence how we think about oral care.
Honesty
We believe customers deserve clear, useful information about the products they choose and the role those products can play in their oral hygiene routine.
Purpose
The brand was born from a personal mission—to help someone who needed a better solution. That sense of purpose remains central to who we are
Science Behind Every Fresh Breath
The Breath Co. was developed from a foundation of dentistry, bacteriology and research into bad breath.
Dr. Harold Katz’s work led him to investigate the role of bacteria associated with bad breath and the conditions in which they thrive. His research inspired the use of an active-oxygen approach in oral care—creating a different way to think about fresh breath.
Today, The Breath Co. continues to focus on products designed around specific oral-care needs, from fresh breath and everyday mouth care to concerns such as gum health, teeth and dry mouth.
